Marketing for Solar Companies

Making the sun shine brighter for California’s largest solar companies

Alaniz has supported some of California’s largest and most successful solar companies with full service B2B and B2C sales, marketing and lead generation programs.  From traditional and digital media placement to trade shows, websites, SEO, CRM and marketing automation implementation, we’ve don it all.  


Alaniz helped Coldwell Solar make a splash at the World Ag Expo, with special sponsorship opportunities, media placements, and meeting coordination.


Alaniz helped Coldwell increase its visibility through special branded advertising opportunities at the show.

Meeting Coordination

Alaniz helped Coldwell coordinate meetings with their most important customers and prospects.


Alaniz designed event assets for branded garbage cans, event transportation, and more.


The Alaniz team attended the event to support the team and the booth.

Advertising and Media Buying

Alaniz has managed millions of dollars in traditional, outdoor and digital media to generate leads for Coldwell, SolarCraft and PetersenDean


Alaniz helped PetersenDean revamp its tv ad program across Northern California.


Alaniz identified the optimal placements across California for PetersenDean and Coldwell.


Alaniz helped Coldwell Solar and PetersenDean drive sales results through radio.


Alaniz manages paid search and digital display advertising for SolarCraft.

Conversion Centric Websites

Alaniz builds custom responsive websites designed to drive traffic and convert solar prospect leads, including SolarCraft and Coldwell Solar's sites.

Conversion Focused

Sites designed to get found, engage visitors, and convert leads.

Mobile Responsive

High performance sites that run on desktop, laptop, tablet, and mobile.

Custom Design

Fully custom design to match and up level your brand standards.

Marketer Friendly

No programmer necessary - we design sites that everyday marketers can manage.

CRM Implementation

Alaniz helped Coldwell Solar onboard and implement a new CRM for their sales team.

CRM Setup

We provide help with vetting, selection, full migration and setup services.


Onboarding a new crm means a change in culture and process. We're here to make sure that succeeds.


Alaniz provides the day to day on demand support that your sales team needs.


Alaniz provides ongoing training and support to keep your team on track.

Marketing Automation

Alaniz helped Coldwell Solar and SolarCraft onboard HubSpot marketing automation software to help track leads and ROI.


Full migration and setup services to get your team up and running.


We help develop strategies to generate more traffic, increased lead conversion, and nurturing.


Full on-boarding and training to get your team set up and effective quickly.


We provide end to end campaign execution using HubSpot's marketing automation platform.

Paid Search, Display & SEO

Alaniz helps SolarCraft get found using organic SEO strategies, paid search, and display campaigns.


Organic search strategies to get you to rank and get found during the buyer journey.


Creative ad design that will get your brand noticed.

Paid Search

Highly optimized paid campaigns to convert bottom of the funnel prospects.

Display and Retargeting

Drive awareness through display advertising and remarket to prospects after they leave your site.

Display Ads for Solar Company

Let's talk.

We would love to hear about what you're looking to accomplish! We have an awesome team that would love to help you get there. Get started by speaking with a member of our team by giving us a call or submitting the form.

Phone: (415) 892-5252

Alaniz Marketing

7250 Redwood Blvd, Ste 355
Novato, CA 94945

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