Project Details:
Sales: Consulted on sales strategy and held weekly 1-on-1 sales coaching sessions with principal partner. Sat in on sales meetings and assisted with the client relations, sales, and follow up process.
Media Advertising: Managed $1M in traditional media advertising spend in the San Francisco bay area and other targeted markets. Managed relationships and negotiations with all media outlets and leveraged media budget to develop earned and value-added opportunities, including live reads, endorsements, on-air appearances, event opportunities, online exposure, and more.
Commercial Creative and Production: Developed creative strategy and television and radio scripts. Developed digital assets for print and online advertising. Coordinated and directed production for television advertisements.
Digital Media: Managed and consulted on website, content development, search engine optimization, and paid search efforts to increase traffic and leads through the website.
Events: Facilitated, planned, and attended social networking, business, tradeshow, and client events for principal partner and the law firm. Arranged key introductions, meetings, and opportunities for exposure.
Public Relations: Secured an ongoing legal analyst position for a top bay area television network. Developed opportunity for legal analyst guest blog on television network website. Coordinated and pulled through multiple interview, article, and news coverage opportunities. Consulted on public speaking, personal presentation, and public image.