Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to…
AlanizJuly 30, 2018
In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…
AlanizJuly 27, 2018
Alaniz Marketing Launches North Bay Marketing Meetup Group A Time and Space Where Marketing Pros Can Gather and Grow Novato, Calif. - July 18th, 2018 - Alaniz Marketing will host their first North Bay Marketing Meetup on August 16th at 5pm at their new office space, 7250 Redwood Blvd Ste.…
AlanizJuly 26, 2018
In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although…
AlanizJuly 23, 2018