Two Brands. One Mission: Equity.

Alaniz Health is our specialized sister brand dedicated to the intersection of healthcare, storytelling, and social impact. We've separated our technical growth engines from our community-centric heart to ensure your mission gets the specific attention it deserves.

Specialized Problems Require Specialized Narratives.

In the world of B2B Technology or Infrastructure, growth is often an engineering problem. But in Healthcare, growth is a trust problem.

We realized that the language of “Lead Gen” and “GTM” didn’t respect the nuance required to reach a family in an underserved community or a researcher looking for diverse clinical participants. We launched Alaniz Health as a standalone brand to provide a space where empathy, cultural competency, and healthcare equity aren’t just “services”—they are the entire foundation of the work.

Representation is Medicine.

Diverse Participant Recruitment

Meeting FDA mandates through culturally resonant trial branding.

Multicultural Marketing

Moving beyond translation to true narrative resonance.

Public Health Awareness

Scaling life-saving information to hard-to-reach communities.

Institutional Trust Building

Helping systems and pharma earn the right to serve diverse populations.

Led by a Voice for the Underserved.

Roxanne Alaniz | Founder, CEO, and Champion for Equity.

roxanne alaniz

For over 17 years, Roxanne Alaniz has been a leading voice at the intersection of marketing and social impact. As a woman of color and an entrepreneurial leader, Roxanne recognized early on that traditional “default” marketing was failing the communities most in need. Her work is dedicated to ensuring that Black and Brown populations have the same access to healthcare innovation and economic opportunity as everyone else.

Speaker Topics:

  • The Trust Deficit: Why Representation is the Key to Clinical Trial Success.
  • Branding Equity: Moving Beyond the “Translation” Trap.
  • The Heart-Led Agency: Building a Mission-Driven Organization in an AI World.
Inquire About Booking Roxanne

Where Strategy Meets Human Outcome.

6,700+ Latino participants

UCSF Brain Health Registry

Developed generational Latino persona identities, leading to 6,700+ Latino participants recruited into research.

1.1M+ individuals

ADNI (Alzheimer's)

Culturally-informed outreach across 13 sites, reaching 1.1M+ individuals and hitting enrollment goals in 5 months.

Hikma / "KNOCK FENT OUT"

A community-first campaign in Philadelphia raising fentanyl awareness and providing life-saving resources to the Black community.

Doubled attendance

Black Men's Brain Health

Doubled attendance goals for a high-stakes scientific event by leveraging athletic and community authority.

Recognition for the Work That Matters.

Netty Award

Healthcare Equity Design (UCSF)

Magic Johnson Award

Nominee for Healthcare Excellence

Publications

Alzheimer’s & Dementia Journal

Ready for a Deeper Conversation on Equity?

Whether you need the technical power of Alaniz Marketing or the specialized heart of Alaniz Health, we have the architecture to help you win.