Marketing with Purpose.
Growth with Integrity.

We are a woman-owned, mission-driven team built to help entrepreneurs and organizations transition from agency dependency to internal growth mastery.

A Dream Born from Heart and Grit.

Alaniz didn’t start in a boardroom; it started with a belief that entrepreneurs deserve better.

Before founding the agency in 2008, Roxanne Alaniz saw a clear gap in the market. Passionate leaders were being underserved by traditional vendors who offered “deliverables” but lacked “heart.” They needed a partner who cared as much about the mission as they did.

Over the past 17 years, Roxanne has led Alaniz through every major shift in the digital landscape—from the rise of social media to the dawn of AI—always keeping one thing constant: a genuine, relationship-driven commitment to the client’s success.

Beyond the Traditional Agency Model.

For years, we functioned as a high-level full-service agency. But we noticed a recurring frustration: clients didn’t want to be “locked-in.” They wanted independence. They wanted to own their growth, not just rent it.

At the same time, the world changed. Budgets tightened, AI reshaped workflows, and the need for internal capability became paramount.

So, we evolved. We moved from being a “done-for-you” vendor to a “growth-enablement” partner. We built a model that combines high-level strategy with the systems and coaching necessary for you to build your own in-house growth engine.

2008

The Founding

Started with a vision to serve passionate entrepreneurs

2015

The Digital Era

Expanded through social media and digital transformation

2025

The Enablement Revolution

Evolved to empower internal growth capability

Meet the Architects of Your Growth.

The duality that defines Alaniz.

roxanne alaniz

Roxanne Alaniz

Founder & CEO: The Vision.

Roxanne is the heart of the agency—an ENFJ leader and champion for healthcare equity and multicultural communities. She brings deep empathy, storytelling expertise, and strategic clarity to every mission.

andrew erickson

Andrew Erickson

COO & Growth Ops Architect: The System.

Andrew is the structural force behind the vision—an ESTJ strategist who builds the frameworks, tech stacks, and operational rhythms that make growth predictable. He is the architect of the Alaniz Growth Operations System™.

Meet the Humans.

A curated team of strategists, architects, and creatives who genuinely care.

We aren’t a faceless agency. We are a hand-picked group of curious, high-performing humans who believe that the best work happens when everyone feels supported. We work hard, we leverage the best tech in the world, but we never forget the people on the other side of the screen.

Gerri Alaniz
Business Development Manager

Gerri Alaniz

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

Julian Hoover
Web + SEO Specialist

Julian Hoover

Julian Hoover is a Web + SEO Specialist based in the Bay Area with over 10 years of experience building high-performance websites in WordPress and HubSpot. He combines strong technical skill with a detail-oriented, organized approach—translating creative and marketing goals into clean, efficient, and user-friendly digital experiences. Known for persistence and problem-solving, he is passionate about optimizing performance, accessibility, and design consistency across every build.

Senior Marketing Manager

Jennefer Sorce

Jennefer brings a thoughtful blend of psychology, healthcare marketing, and project management to the Alaniz Marketing team. With a background in psychology and experience co-authoring peer-reviewed academic journals, she takes a research-informed approach to campaign strategy and community engagement. Jennefer specializes in making complex ideas clear and accessible, especially for diverse and underrepresented audiences. Her technical background as a web developer adds an edge to her digital work. When she’s not managing projects or collaborating with community partners, you can find her on the tennis court or enjoying a hike outdoors.

alex camera
Project Manager

Alex Camera

Alex is an experienced project manager with a background in operations and project management, particularly within tech startups and digital marketing. Outside of work, she enjoys traveling to find inspiration and broaden her perspectives. Alex is known for her proactive approach to problem-solving and her ability to drive synergy, while maximizing productivity throughout every project lifecycle.

Esteffani Nevarez
Executive Assistant

Esteffani Nevarez

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

Bob Schnell
Photography & Branding

Bob Schnell

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

Jason Satterlund
Director of Video

Jason Satterlund

Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.

Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.

Satterlund wrote and directed the award-winning feature film The Record Keeper, which premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.

travis woods
Director of IT / Favorite Tag Along

Travis Woods

While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out. 

Ella
CMO, Chief Motivational Officer

Ella

Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.

Our Latest Milestones.

Beyond the work: speaking engagements, community impact, and company news.

Speaking & Leadership

Roxanne Alaniz presenting on Healthcare Equity at the BioPharma eMarketing Summit.

Community Impact

Our latest philanthropic partnership with local nonprofits in the SF North Bay.

Team Culture

Highlights from our latest team retreat and operational planning “offsite.”

The Alaniz Blog.

Field notes on GTM, AI, and the future of growth operations.

We are practitioners first. Our blog is where we share what we’re learning in the lab—from the death of traditional outbound to the ethical implementation of AI. It’s our way of contributing to the conversation and helping leaders navigate the noise.

March 12, 2026 in

How to Double Your Close Rate by Redefining a “Good” Lead

Imagine this: You don’t need more leads. You don’t need to increase your marketing budget. You don’t need a massive rebranding. Instead, imagine your sales team actually loves the leads coming in from marketing. Imagine every conversation they have is productive, and they are closing deals twice as fast. This…
Read More
February 27, 2026 in

The Signal Intelligence Audit: Is Your 2026 Engine Actually Firing?

What a signal-based campaign taught us about precision outreach, authority, and why most B2B pipelines stall by March. The “New Year Plan” Illusion By late February, most growth engines aren’t failing because they lack activity. They’re failing because they’re reacting to noise instead of intent. In 2026, AI can generate…
Read More

Leading with Purpose. Driven by Equity.

At Alaniz, all of our work is purposeful. One year ago, we launched Alaniz Health to further our commitment to healthcare and social equity. While Alaniz Marketing remains the flagship for technical B2B growth, Alaniz Health is our dedicated “heart-forward” brand. They are brother and sister brands—built on the same foundation of integrity, but focused on different horizons of impact.

Alaniz Marketing

The Engine: Strategic & Technical

Alaniz Health

The Heart: Equity & Community

What We Stand For.

Ownership over Dependency

Strategy should be built inside your house, not a vendor's black box.

Enablement over Deliverables

A checklist of tasks is useless without the internal capability to sustain them.

AI to Amplify, Not Replace

We use technology to give humans their time back for high-level creative and strategic work.

Mission Matters

We partner with organizations that are making a real difference in the world.

A Network of Excellence.

Certifications

  • WBENC (Women’s Business Enterprise)
  • MBE (Minority Business Enterprise)
  • Nike Academy Graduate

Enablement over Deliverables

We Run on EOS (Entrepreneurial Operating System).

Enablement over Deliverables

  • SF Business Times Fast 100
  • Netty Award for Healthcare Marketing
  • Pacific Sun “Best of Marin”

Ready to Start Your Next Chapter?

Let's talk about your mission, your team, and how we can help you build an engine you actually own.