Plextor is a world-leading developer of award-winning solid state storage and multi-media technology, owned by Shinano Kenshi of Japan. When Plextor reached out to Alaniz, the company was in the process of transitioning its core business to the emerging solid state storage market where it would go up against the likes of Intel, Samsung, and other technology giants.
Alaniz provides Plextor with end-to-end marketing strategy and execution services, spanning advertising, brand communications, product launch strategy, digital marketing, and public relations.
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