VirnetX was looking to gain market share for their newest products, War Room, the most secure video conferencing technology available and Matrix, an enterprise level security software to secure apps and organizations remote workforces.

These products compete against products from companies such as Google, Microsoft and Zoom and many others.

We collaborated and strategized a unique approach to this campaign to change how we had typically reached the target audiences for both products. Through research, we decided to add Reddit advertising to our campaign mix with an unorthodox approach to VirnetX’s past creative.

We pitched a creative meme-style campaign that drove the most cost-efficient path for brand and product awareness with an average CPM of $5.12. Our meme ad creative outperformed Reddit benchmarks with CTRs of .21%-.25%. We reached over 10 million users and received over 20 thousand clicks.