VirnetX

The leading cybersecurity company for the modern workforce

CLIENT SUMMARY

virnetx logo

Branding, Messaging, Animated Media, Web, Digital Media, PPC

CHALLENGE

VirnetX was looking to gain market share for their newest products, War Room, the most secure video conferencing technology available and Matrix, an enterprise level security software to secure apps and organizations remote workforces.

These products compete against products from companies such as Google, Microsoft and Zoom and many others.

RESULTS

We collaborated and strategized a unique approach to this campaign to change how we had typically reached the target audiences for both products. Through research, we decided to add Reddit advertising to our campaign mix with an unorthodox approach to VirnetX’s past creative.

We pitched a creative meme-style campaign that drove the most cost-efficient path for brand and product awareness with an average CPM of $5.12. Our meme ad creative outperformed Reddit benchmarks with CTRs of .21%-.25%. We reached over 10 million users and received over 20 thousand clicks.

10,248,407+

INDIVIDUALS REACHED

27,439+

AD LINK CLICKS

5,662+

APP SIGN UPS

invisible man at computer

Logo & Brand Assets

virnetx logo
virnetx one logos
virnetx one logo
war room and matrix logos

Website

Digital Ad Campaigns

Videos

smart phones on grey background

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