Friedman’s Home Improvement

Friedman’s Home Improvement is the largest locally owned home improvement retailer in Sonoma and Mendocino counties with four locations that compete with Home Depot and other big box home improvement retailers.

Friedman’s reached out to Alaniz for brand development, business advisory, and strategic planning services. In collaboration with Alaniz, Friedman’s achieved and exceeded their annual sales goals and key performance metrics.

• Advertising
• Branding
• Public Relations
• Strategy