Central Garden & Pet

Central Garden & Pet is a leading innovator, marketer, and producer of quality branded products for the pet and lawn and garden supplies markets. With annual sales in excess of $1.5B, their portfolio is made up of over 20 well known name brands.

Central contacted Alaniz to assist with the company-wide multi-brand migration from Eloqua to Hubspot Enterprise. Alaniz’s role included platform setup and configuration, data cleansing and import, API configuration, design and development, and asset migration. After the completion of the migration, Central retained Alaniz for ongoing consulting and Hubspot support.

• Digital Marketing
• Strategy
• Web Development