Growing Through a Down Market: B2B Thought Leadership and Lead Generation

Wednesday, June 4, 2025
9 AM PST / 12 PM EST
Zoom (Registration Required)
Access On Demand After Event Date

In uncertain times—marked by political shifts, trade tariffs, and economic turbulence—many B2B companies face declining sales and stagnation. But challenging times can also be powerful catalysts for growth and innovation.

At Alaniz Health, a new brand launched by Alaniz Marketing, we’ve embraced these challenges head-on, successfully penetrating one of the toughest sectors: Healthcare. Targeting pharmaceutical and biotech executives, as well as university-level clinical research directors, we’ve rapidly generated:

• Hundreds of webinar registrations
• 15 qualified sales conversations per month
• High-profile speaking opportunities
• Multiple high-value pipeline opportunities

Now, we’re sharing exactly how we did it. 

Join our webinar to discover:

• How to position your brand as a thought leader during economic downturns
• Proven strategies for capturing attention and building trust with challenging prospects
• Step-by-step tactics for combining high-quality content, LinkedIn outreach, and virtual events
• Real-world case studies demonstrating successful lead generation and pipeline growth

This webinar is designed specifically for business leaders, marketers, and growth-focused teams seeking actionable insights to navigate and excel despite market uncertainties.

Hosted by Alaniz Marketing: Roxanne Alaniz, CEO and Andrew Erickson, COO