A prominent San Francisco law firm retained Alaniz to develop and manage its advertising, marketing, and sales strategy. The primary goals were to maximize return-on-investment and customer acquisition from advertising, to develop mainstream brand awareness, and to lead the firm through a major business transition from high-volume small retainer clients, to a low-volume and high retainer client base.
The law firm successfully transitioned its business to a lower volume and higher retainer customer base, including increasing its average retainer size by 10x and achieving ROI goals. The law firm has also secured its spot as a top California law firm in its area of practice in terms of specialization and brand recognition.