The San Francisco Bulls are expansion team in the ECHL professional hockey league. When we heard the Bulls were coming to San Francisco, we set up a meeting, hit it off, and began working on a plan that would put them on the map.
Our team developed an integrated media and PR campaign designed to penetrate deep into the bay area market. Our objective was to gain mainstream public awareness and recognition for the Bulls – not an easy task for a start up brand. By the time the first puck dropped, the Bulls had been covered across all mainstream Bay Area media, including both paid advertising and countless articles and interviews that we were able to facilitate. We also helped the Bulls pull together multiple successful press conferences and fan events.
It was no surprise come opening day that the Cow Palace venue hosted a sell out crowd. The Bulls had a fantastic inagural season, including a great record and a playoff run. We are excited to be a part of the Bulls family. Go Bulls!