The Port of Oakland is a major container ship facility located on the East Side of the San Francisco Bay and is the 5th busiest port in the United States. The port contacted Alaniz to develop a branding campaign to improve the port’s public image around the holidays.
Alaniz developed a commercial concept based on all of the wonderful things that the port imports to Northern California and coordinated top talent from the radio station where the campaign would run to deliver the message. Ultimately, the port ran an extremely cost effective campaign and received a significant amount of positive feedback from the community.