MedicoRx Specialty Pharmacy provides medications and support to individuals with chronic illnesses requiring complex, high-cost treatment. As an industry leader in specialty pharmacy and home infusion industry, MedicoRx wanted to better connect with patients and caregivers and be more approachable in an industry that can be overwhelming.
Alaniz was tasked to increase awareness and build rapport with current patients and potential patients. We focused on educational content in three main areas using Facebook as the primary medium to communicate and share. MedicoRx is positioned to be a thought leader and more importantly a resource and friendly place to learn and understand medication and the benefits of using a specialty pharmacy.