Inbound Marketing Consultant
Alaniz is a fast growing digital marketing agency located in Marin County. We have a tight-knit team of marketing professionals and we have big plans for where we want to take our agency.
We are currently looking for an experienced Inbound Marketing Consultant to join our team. The Inbound Marketing Consultant is responsible for client management, consulting and strategy development, project management, and campaign execution with support from the team.
Why choose to work at Alaniz?
Join a Great Team – Everyone on our team is an amazing person. Everyone is highly talented and a top performer. We play as a team, collaborate, and learn from each other every day.
Work with Great Clients – Not only do we have great clients, but the work is interesting too, since we work across multiple industries and on a wide variety of different types of projects.
Be Agile – We’re a full agile shop. We converted a year ago and it’s revolutionized the way we do business, providing clear process and a scalable framework.
Go Inbound – Inbound gives us a results-oriented framework and guides our approach to marketing. We are a Hubspot Gold Partner and really helping our clients acquire more customers.
Grow Professionally – We’re committed to professional growth. Our team sits down for weekly catered lunch and learns and we formally reserve time in everyone’s schedule for structured professional development tracks.
Find Balance – We work hard, but everyone takes care of their part (we’re all adults here). And with that responsibility comes a great deal of flexibility and balance.
Account Management – Interact clients to understand needs, set strategy, spec projects, set expectations, ensure project success and client happiness.
Project Management – Work with our marketing team to deliver campaigns according to our agile process and inbound marketing framework. Participate in daily standups, review & retro, and planning meetings. Manage work in Jira, our project management platform.
Strategy Development – Conduct research, review analytics, and lead the development of digital marketing strategies that clearly align with client goals and business objectives. Develop and clearly articulate strategic plans to clients and internal marketing team.
Campaign Execution – Manage production, rollout, and analysis of campaigns. Roll up your sleeves to produce high quality content and campaign assets when needed. Oversee production and implementation of any campaign assets delivered by the team.
Technology and Platform Management – Manage and utilize core marketing technologies and platforms, including Adobe Creative Suite, WordPress, HubSpot, Google Analytics, AdWords, and more.
Training – Complete all required training and certifications. Participate in ongoing professional development through active daily learning, weekly catered lunch and learns, and structured professional development tracks.
Experience – 3-5+ years of relevant experience, preferably in an agency environment with experience managing and working multiple client accounts.
Digital Expert – Expert knowledge of modern buyer behavior and inbound marketing / demand generation strategy, including search, social, and content marketing. Ability to consult clients and apply inbound marketing strategy across industries and diverse business scenarios.
Marketing Technology – Power user of marketing technology, including Hubspot or a similar marketing automation platform. Knowledge of Adobe CS, WordPress, Google Analytics, AdWords, Moz strongly preferred.
Qualities – Positive, can-do attitude. Fun to work with and a great team member. Business savvy. Analytical. Adaptable. Strong writer.
Education – Bachelor’s degree or equivalent. Strong intrinsic drive for ongoing learning with ability to demonstrate through coursework, reading, and certifications.