Marketing strategy is all about setting business goals and meeting them. Sure, it’s nice to have catchy tag lines and killer design, but only if they are helping you reach your business goals. Revenue, visibility, web traffic, press coverage, search rankings, conversion rates, repeat business–these are the metrics that matter.
Let’s set your goals, and come up with the strategy that will blow them out of the water. Then you can plan your business growth with predictable, repeatable projections. It’s all part of the plan.
Analysis and expert advice on strategy for startups, SMBs, and enterprise business.
Talks and presentations about sales, inbound marketing, and modern buyer behavior.
Strategic Business Planning
Strategic plans that cover goal setting, analysis, benchmarking, budget allocation, and strategy.
Inbound Demand Generation
Plans to generate inbound traffic, leads, and sales targeted at your ideal customer.
Sales – Marketing Coordination
Development of inbound sales programs and increased results orientation between sales and marketing.
Technology + Infrastructure
Development of a strong sales and marketing technology base built for efficiency and results.
Design and Branding
Cutting edge strategy and design to influence perception through logo, color, typography, personality, voice, and tone.
Strategy, consulting, and custom graphic design for brand and product logos to take your brand to the next level.
Beautifully branded websites geared to engage audiences and strategically drive traffic and convert leads.
Social Media Design
Shaping the physical embodiment of a brand or business to shape perception and deliver results.
Beautifully designed physical and digital assets to support sales, marketing, and operational efforts.
End to end development and execution of traditional and digital campaigns designed to build your brand.
SMART Campaign Development
Development of clever, creative SMART campaigns – specific, measurable, attainable, realistic, and time bound.
Traditional Planning + Buying
A targeted approach to buying television, radio, print, and outdoor for local and national campaigns.
Digital Planning + Buying
Paid search, social media, digital display, and promoted content precisely targeted and strategically designed.
San Francisco Market Specialization
Leveraging deep market knowledge, strong relationships, and a unique approach to buying San Francisco media.
Closed Loop ROI Tracking
Technology-driven analytics to track leads through the sales funnel and attribute credit to specific channels, campaigns, and assets.
Full Creative + Production
Research-driven commercial creative concepts, campaign plans, and end-to-end production for all mediums.
Strategy and execution to identify an ideal customer, attract them with great content, convert them into the sales funnel, and nurture through to a sale.
Full automation capabilities, including email development, workflows, conversion path development, list segmentation, lead scoring, and more.
Social Media Marketing
Grow your audience and build strong connections with fans, stakeholders, journalists, and influencers.
Search Engine Optimization
An inbound approach to increasing rankings through technical expertise, amazing content, and quality inbound links.
High-quality web copy, blogs, and premium content designed to attract, convert, and nurture prospects.
Design + Development + Multi-Media
Full design, development, and production for digital marketing and inbound campaigns.
Web Design and Development
Branding and Website Design
Minor refreshes and total makeovers designed to bring brands up to date, including logo, color, and typographical setup.
Strategic user experience and user interface design geared to achieve great results and produce an optimal customer experience.
Technology and Platform Integration
Website integration with CRMs, MAPs, and other 3rd party platforms using Zapier, APIs, and custom integrations.
State of the art responsive WordPress sites built with strategy, design, and expert development from the Alaniz team.
Hubspot COS Development
Beautiful modern responsive inbound marketing websites built right on the Hubspot COS platform.
Hosting and Maintenance
The fastest, most secure WordPress hosting on the market combined with full-service maintenance and updates from Alaniz.
Delivery of press releases, news, and pitches directly to targeted journalists and media outlets, as well as online to industry feeds, newsrooms, and major search engines.
Build relationships with journalists and media outlets, deliver pitches, and collaborate on stories to generate interest and earn coverage.
Premium brand centric content designed to engage customers and build loyalty across social, email and digital channels.
Partnerships and Sponsorships
Identify and facilitate the development of strategic partnerships and sponsorships.
Events and Trade Shows
Strategic planning, on- and off-site event coordination, meeting facilitation and scheduling, media relations, and press conferences.
Media Monitoring and Analysis
Monitoring of traditional and digital media for news and mentions. Brand, competitor, and industry analysis and reports.
Get in touch!
We would love to hear about what you’re looking to accomplish! We have an awesome team that would love to help you get there. Get started by speaking with a member of our team by giving us a call or submitting the form.
Phone: (415) 892-5252
7665 Redwood Blvd, Ste 150
Novato, CA 94945