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Strategy

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Branding

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Advertising

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Digital Marketing

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Web Development

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Public Relations

Many Capabilities.
One Experience.
One Focus.

Marketing strategy is all about setting business goals and meeting them. Sure, it’s nice to have catchy tag lines and killer design, but only if they are helping you reach your business goals.  Revenue, visibility, web traffic, press coverage, search rankings, conversion rates, repeat business–these are the metrics that matter.

Let’s set your goals, and come up with the strategy that will blow them out of the water. Then you can plan your business growth with predictable, repeatable projections. It’s all part of the plan.

Develop a vision.
Set goals.
Build a plan to get there.

Strategy

Alaniz Marketing Strategy

Consulting

Analysis and expert advice on strategy for startups, SMBs, and enterprise business.

Alaniz Marketing Strategy

Speaking

Talks and presentations about sales, inbound marketing, and modern buyer behavior.

Alaniz Marketing Strategy

Strategic Business Planning

Strategic plans that cover goal setting, analysis, benchmarking, budget allocation, and strategy.

Alaniz Marketing Strategy

Inbound Demand Generation

Plans to generate inbound traffic, leads, and sales targeted at your ideal customer.

Alaniz Marketing Strategy

Sales – Marketing Coordination

Development of inbound sales programs and increased results orientation between sales and marketing.

Alaniz Marketing Strategy

Technology + Infrastructure

Development of a strong sales and marketing technology base built for efficiency and results.

Develop brand identity and build a strong foundation.

Design and Branding

Alaniz Marketing Branding

Identity

Cutting edge strategy and design to influence perception through logo, color, typography, personality, voice, and tone.

Alaniz Marketing Branding

Logo Design

Strategy, consulting, and custom graphic design for brand and product logos to take your brand to the next level.

Alaniz Marketing Branding

Website Design

Beautifully branded websites geared to engage audiences and strategically drive traffic and convert leads.

Alaniz Marketing Branding

Social Media Design

Shaping the physical embodiment of a brand or business to shape perception and deliver results.

Alaniz Marketing Branding

Design Assets

Beautifully designed physical and digital assets to support sales, marketing, and operational efforts.

Alaniz Marketing Branding

Branding Campaigns

End to end development and execution of traditional and digital campaigns designed to build your brand.

Set goals. Plan, Execute, Analyze, Adapt.

Advertising

Alaniz Marketing Advertising

SMART Campaign Development

Development of clever, creative SMART campaigns – specific, measurable, attainable, realistic, and time bound.

Alaniz Marketing Advertising

Traditional Planning + Buying

A targeted approach to buying television, radio, print, and outdoor for local and national campaigns.

Alaniz Marketing Advertising

Digital Planning + Buying

Paid search, social media, digital display, and promoted content precisely targeted and strategically designed.

Alaniz Marketing Advertising

San Francisco Market Specialization

Leveraging deep market knowledge, strong relationships, and a unique approach to buying San Francisco media.

Alaniz Marketing Advertising

Closed Loop ROI Tracking

Technology-driven analytics to track leads through the sales funnel and attribute credit to specific channels, campaigns, and assets.

Alaniz Marketing Advertising

Full Creative + Production

Research-driven commercial creative concepts, campaign plans, and end-to-end production for all mediums.

Attract your perfect prospect and turn them into a customer.

Digital Marketing

Alaniz Marketing Digital Marketing

Inbound Marketing

Strategy and execution to identify an ideal customer, attract them with great content, convert them into the sales funnel, and nurutre through to a sale.

Alaniz Marketing Digital Marketing

Marketing Automation

Full automation capabilities, including email development, workflows, conversion path development, list segmentation, lead scoring, and more.

Alaniz Marketing Digital Marketing

Social Media Marketing

Grow your audience and build strong connections with fans, stakeholders, journalists, and influencers.

Alaniz Marketing Digital Marketing

Search Engine Optimization

An inbound approach to increasing rankings through technical expertise, amazing content, and quality inbound links.

Alaniz Marketing Digital Marketing

Content Marketing

High-quality web copy, blogs, and premium content designed to attract, convert, and nurture prospects.

Alaniz Marketing Digital Marketing

Design + Development + Multi-Media

Full design, development, and production for digital marketing and inbound campaigns.

Design your brand platform to connect with people and convert them into customers.

Web Design and Development

Alaniz Marketing Web Design and Web Development

Branding and Website Design

Minor refreshes and total makeovers designed to bring brands up to date, including logo, color, and typographical setup.

Alaniz Marketing Web Design and Web Development

UX/UI Strategy

Strategic user experience and user interface design geared to achieve great results and produce an optimal customer experience.

Alaniz Marketing Web Design and Web Development

Technology and Platform Integration

Website integration with CRMs, MAPs, and other 3rd party platforms using Zapier, APIs, and custom integrations.

Alaniz Marketing Web Design and Web Development

WordPress Development

State of the art responsive WordPress sites built with strategy, design, and expert development from the Alaniz team.

Alaniz Marketing Web Design and Web Development

Hubspot COS Development

Beautiful modern responsive inbound marketing websites built right on the Hubspot COS platform.

Alaniz Marketing Web Design and Web Development

Hosting and Maintenance

The fastest, most secure WordPress hosting on the market combined with full-service maintenance and updates from Alaniz.

Connect with influencers and customers to develop brand advocacy and earn credibility.

Public Relations

Alaniz Marketing Public Relations

Press Distribution

Delivery of press releases, news, and pitches directly to targeted journalists and media outlets, as well as online to industry feeds, newsrooms, and major search engines.

Alaniz Marketing Public Relations

Media Relations

Build relationships with journalists and media outlets, deliver pitches, and collaborate on stories to generate interest and earn coverage.

Alaniz Marketing Public Relations

Fan Engagement

Premium brand centric content designed to engage customers and build loyalty across social, email and digital channels.

Alaniz Marketing Public Relations

Partnerships and Sponsorships

Identify and facilitate the development of strategic partnerships and sponsorships.

Alaniz Marketing Public Relations

Events and Trade Shows

Strategic planning, on- and off-site event coordiation, meeting facilitation and scheduling, media relations, and press conferences.

Alaniz Marketing Public Relations

Media Monitoring and Analysis

Monitoring of traditional and digital media for news and mentions. Brand, competitor, and industry analysis and reports.

Get in touch!

We would love to hear about what you’re looking to accomplish! We have an awesome team that would love to help you get there. Get started by speaking with a member of our team by giving us a call or submitting the form.

Phone: (415) 892-5252

Alaniz Marketing
7665 Redwood Blvd, Ste 150
Novato, CA 94945

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