The Weekly RAP – November 9, 2012

Hire an Inbound Marketing Agency for a Day!

In the last few weeks of 2012, the pressure is on all marketers to develop a plan for 2013 that will make it even better than 2012. Bottom line: you want more high-quality leads from your website, more exposure in your local community, more great referrals from your referral networks.

Killer Content is Key to Effective Website Marketing

Content is king when it comes to website marketing. In fact, it’s how we convey our message to the world, so naturally, we want to be sure we’re sharing killer content that meets the needs and expectations of our readers. If you’re a seasoned website marketer, this isn’t news to you. You’ve heard this countless times, yet I would venture to say, you still struggle at times…

Senior Living Marketer Can’t Find a Home For Her Loved One?

We recently heard the laments of a colleague who was attempting to help a family member find assisted/senior living communities in the greater Los Angeles, CA area. She labeled her experience as “fruitless and frustrating” and more so I’m sure, for her. Why? Because she’s an industry professional…

Google AdWords Success with Rick Jesse

Are you making money with your AdWords campaign? What are the most common problems with AdWords account setup? Can AdWords help find seniors to fill our community? Is AdWords making a difference for us?

Rick Jesse recently wrote the Ultimate Guide to Google AdWords. This post is an excerpt from a recent interview I did with Rick.

Introducing the New Compose Feature in Google Apps

How many times have you been writing an email and had to reference something in another message? Saving a draft, opening the old email, and then reopening your draft wastes valuable minutes. The new compose pops up in a window, just like chats (only larger).

SEO & Website Redesign: Relaunching Without Losing Sleep

Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office.

Too often, companies look to refresh the look of their site, and in the end, destroy their search engine presence. How?

No, Content is Not the Only Way – Whiteboard Friday

Rand spoke briefly at Distilled’s SearchLove conference on content marketing and ways to earn your customers. In this week’s Whiteboard Friday, he elaborates on his talk with some tips for staying competitive without needing to invest in content.

At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future

I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved.