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The Weekly Rap for September 21, 2012

By September 21, 2012May 13th, 2019Uncategorized

This Week on our Blog

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

nimble social crm

5 Ways Nimble Contact Management is an Effective Social Sales Tool

Good contact management software – desktop software like Goldmine, ACT! and Maximizer – was a godsend in the 90s, and it’s still being used successfully today. But social selling demands more. Customers now do their own research about you by asking questions and sharing information within their online networks. Your job as a salesperson has become less about describing the features and benefits of your products or services and more about exploring social venues and building relationships.

Google Page 1, Getting Found Online and Using Keywords Effectively

Here at Sigma, we love sharing tips and tricks to help you get found online. As it is, we also want to share our victories along the way! And last week, once again, we found our way to the coveted Google page 1 for a number of long-tail keywords. Hip Hip Hooray!!! We also helped a client, within a very short amount of time begin to generate some highly qualified leads. How? Well, you must have a keyword strategy and …

22 Questions to Ask When Creating Buyer Personas

Through these interviews, you want to understand the person’s goals and behaviors, and what drives them. You don’t care if they measure hits or unique visitors — you care about WHY they do this (like to have a number they understand to report to their boss). Find out what drives their behaviors, and you’re a long way towards creating a powerful buyer persona. You’ll more by asking “Why?” than by asking more superficial questions.

Getting Found Online: How Boomers use the Internet

There’s no doubt boomers are online (and loving it) like never before!  They’re also holding our country’s greatest amount of disposable income. Are your Marketing Efforts Reaching the Great Generation of Boomers and Beyond?


Worthwhile Reading from Around the Web

content curation

7 Ways to Organize Your Content for Curation

Organizing your content is a powerful way to bring older content to the surface to give it a greater shelf life and help your audience discover more relevant materials. Whether you are curating or creating content as a part of your content strategy, the organization of content plays a powerful role in adding context and making content evergreen.

 drive lead conversion

B2B Marketers and Salespeople: Use Speed to Drive Lead Conversion

For companies looking to drive business online, lots of time and money is invested in lead generation. Unfortunately, it’s easy to perform reverse alchemy on leads, taking a golden lead and turning it into lead. What’s worse: many times, this happens almost immediately.

 9 Facebook Marketing Tips to Improve Engagement

9 Facebook Marketing Tips to Improve Engagement

Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip. Your community wants to get to know you and wants to be able to relate to you and your company

 content marketing

Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU

Content Marketing is without doubt the most popular member of buzzword bingo at the moment. Many of the large SEO agencies are doubling down on their efforts to sell themselves as content strategists, not just SEO consultants, and where the big agencies go, usually everyone else follows. With the next Google Penguin updatetouted to be “jarring and jolting” for a lot of webmasters, we can expect content marketing’s shine to get even greater.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.