The Weekly RAP for February 08, 2013

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

This Week on our Blog…

Marketing Your Business With Twitter

If you haven’t heard about Twitter by now, you just might be living under a rock. But just because you know about Twitter doesn’t necessarily mean you know how to use it, or even have an account. What started out as a personal micro blogging site, the social network has become a powerful business tool for brand promotion and customer interaction.

Best Practices for Email Marketing List Building

Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign. In this summary, you’ll learn some best practices for building a targeted email marketing list.

An Effective Long Tail Keyword Strategy

Creating an effective long tail keyword strategy is easy — you just need to find the words that people are actually typing into the search engines to find websites like yours.

and Some Worthwhile Reading From Around the Web…

	5 Things Your Referral Sources Desperately Want to Know Most marketers are clear about targeting their marketing and advertising messages. but when it comes to referrals it seems that notion is no longer valid.
	Our Social Plan [cartoon] Brands are historically hardwired to communicate in one direction. Ever since P&G invented brand management in the 1930′s, brands have been designed to hammer home their single-minded propositions as efficiently as possible.
	4 Ways to Use Pinterest to Rank High in Search Engines It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.
	The (Self) Education of a Content Marketer My father watches the Weather Channel religiously. The kind of devotion others have for television mega-hits like Game of Thrones or Homeland, Dad reserves for five-day forecasts and winter weather alerts. Why?