August 3, 2012:This Week on our Blog

Check out our latest posts this week as well as some informative articles and some great reading from around the web we think you’ll find valuable too! Happy reading!

	Content Marketing Ideas for Residential Communities Content marketing for your residential communities is easy once you start to think “outside the box.” And, specifically, if you’re marketing for a senior living community or a residential community for special needs of any sort, did you know you’re sitting on a gold mine of content ideas for your website? Really, all you might have needed was a little nudge so here’s some great ideas to get you started.
	2012 State of Web and Social Media Analytics in Higher Education At this session of the eduWeb2012 conference in Boston yesterday, Karine Joly shared the results of the 3rd annual survey on the State of Web and Social Media Analytics in Higher Ed 2012. Here are some bullet points and the slides from her excellent presentation.
	Mobile Email Design: HTML and Plain Text That email sure looks beautiful! But why did the design break and look wonky and unprofessional in your recipients’ inbox? Understanding the basics of mobile email design will help you draft an email that looks great no matter what. The key is to draft two versions of each email: one that renders well in HTML, and one that is optimized for plain text.
	SEO: Are You Using Keywords Effectively? Search engine optimization (SEO) is essential to the success of your website, and using keywords effectively is a huge contributing factor. It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising. One of your goals, then, is to take advantage of all the opportunities you have to incorporate keywords on your website.
	Use Pinterest for Your Senior Retirement Community If you’re not using Pinterest for your senior retirement community, you should start doing so right away. It’s easy and fun! And it helps drive visitors to your website. 80% of Pinterest users are female, 53% are over the age of 35, and 69% have household incomes between $25,000 and $75,000 per year. 100’s of retirement communities are already on Pinterest, and you can visit some of these and research how they are using this powerful social media tool.

Worthwhile Reading from Around the Web

	How To Create An Attractive LinkedIn Profile By Using Video Many people want to make their LinkedIn Profile stand out. A good way to do that is using video. Although LinkedIn doesn’t give you the choice to upload your own video to your Profile, there is a work around. How? By using the application “Behance Creative Portfolio Display”.
	10 Companies That Totally Nail Copywriting You all know The Old Spice Guy, right? “The Man Your Man Could Smell Like” campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet — you name it. And do you know who is behind all of that marketing collateral? Copywriters.
	3 Ways to Use Social Media to Improve Your Search Rankings Are you happy with the traffic coming to your blog or website? Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today. Keep reading to learn how Google changes are making social media more important and what you can do about it.
	How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.