Time to kick back and catch up on the latest great reading from Sigma and around the web !

 It’s almost Turkey Day in the US. We wish you all a Happy Thanksgiving!

Easy to Use 2014 Editorial Calendar for Inbound Marketing Professionals

Business blogging reduces lead generation costs by an average of 62%; companies that post blog content at least 20 times per month generate four times more leads than companies without blogs.  Without a relevant, high-quality blog, you will not be able to beat your competition in the current marketplace.

HubSpot COS FAQ: How do I change my content? Can I add pages?

We’ve written several blog posts about HubSpot’s new Content Optimization System (COS) and have had the opportunity to talk with a lot of HubSpot customers about migrating to this new platform. In these discussions, we get a lot of the same questions over and over again.

5 Tips to Create Custom Content Your Readers LOVE

Creating custom content for your business blog is not always easy. Creating it on a regular and consistent basis is even more difficult. How do you continually come up with new topics to write about? Here is the advice we give to new inbound marketers and business bloggers.

Your 2014 Marketing Calendar: Commit to Get and Stay on Track

Creating custom content for your business blog is not always easy. Creating it on a regular and consistent basis is even more difficult. How do you continually come up with new topics to write about? Here is the advice we give to new inbound marketers and business bloggers.

…and Some of our Favorites From Around the Web!

Content Marketing with Microsites: Pros, Cons, Examples & Best Practices

Microsites are perfectly acceptable to serve as landing pages or hubs for search engine advertising. This is one main reason for creating microsites – to create a hyper-focused website that meets the needs of a specific search query – and to satisfy Google’s Quality Score criteria.

When you follow a brand on LinkedIn
, are you interested in every product they sell? Probably not — chances are, you’re interested in one aspect of the brand or its products, but you decide to put up with the irrelevant information in your news feed just because the payoff when you receive relevant content is worth it.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

We are on our last day here at Dreamforce and what a whirlwind it has been! From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast.

The One Truth about Local SEO I Wish Everyone Understood

…is this: You can’t define what “local” is, in terms of where you rank. In other words, you can’t pick exactly which cities you’ll rank in.