Key takeaways from the survey:
- 44.4% of respondents professed either “advanced” or “expert” social media ability.
- Google+ is the #3 most popular social media network. (Google+ has historically been plagued with the “useless” label when it comes to generating social ROI, so one theory behind this ranking could be the high impact Google+ has on SEO.)
- 74.1% of marketers use LinkedIn for branding.
- 60.2% of marketers are looking for analysis and analytics options in their social media management tools.
Overall, social media is alive and well and continues to grow rapidly. While many marketers are still trying to understand how to leverage social media to drive sales or other results, certainly a large group of marketers is hard at work with these new tools. A snapshot of some of the key points from this survery is below.