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Sigma Weekender for May 30, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

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50 Sales and Social Business Quotes to Hang on Your Wall

Koka Sexton has curated 50 quotes related to sales, social media and social business. It’s worth taking a few minutes to go through them.

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5 [Super] Quick Tips To Keep Your Email Marketing Campaign Alive

Need a little email pick-me-up? Check out these 5 tips for creating killer emails for your email marketing campaign.

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How Software Companies Can Measure Inbound Marketing ROI

Most of your marketing metrics don’t relate to concerns your CFO or CEO has. Learn to measure inbound marketing’s ROI — this makes a difference for them.

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New Report: Most Marketers Don’t Know How to Calculate ROI

90% of marketers are not trained to calculate return on investment (ROI), and 80% to demonstrate the business effectiveness of their spending, campaigns and activities.

 

…and Some of our Favorites from Around the Web!

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How Can I Increase Engagement on Social Media? … A Comprehensive Look

In installment number 14 of our “timeless question exploration” series, we’re looking at the question of “How Can I Increase Engagement on Social Media?”

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HOW TO AVOID THE BIGGEST PITFALL OF PROGRESSIVE PROFILING

Progressive profiling is a helpful tool, but knowing how to use it effectively will keep your lead generation in high swing rather than in the mud.

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How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams

Want more predictable lead generation? Learn how to implement a simple formula to help your business become a lead management machine.

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The 4 quadrants of marketing management, a 2×2 model

Marketing a business can’t be boiled down to one thing. There are multiple areas to consider. Take a look at this model to see how different areas of marketing intermingle. 

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Larry Levenson

Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.