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Sigma Weekender for May 23, 2014

By May 23, 2014May 13th, 2019Uncategorized


Now, time to kick back and catch up on the latest great reading from Sigma and around the web!


5 [Super] Quick Tips To Keep Your Email Marketing Campaign Alive

Need a little email pick-me-up? Check out these 5 tips for creating killer emails for your email marketing campaign.


How Software Companies Can Measure Inbound Marketing ROI

Most of your marketing metrics don’t relate to concerns your CFO or CEO has. Learn to measure inbound marketing’s ROI — this makes a difference for them.


New Report: Most Marketers Don’t Know How to Calculate ROI

90% of marketers are not trained to calculate return on investment (ROI), and 80% to demonstrate the business effectiveness of their spending, campaigns and activities.


Take Control with a 2014 Marketing Calendar

We’ve all attempted to keep track of everything in our heads at some point or another. Level up your game with a 2014 marketing calendar.


…and Some of our Favorites from Around the Web!


5 Ways New Technology Enriches Traditional Marketing

Some marketers I know fear that technology is taking the tradition out of traditional marketing. And while the merits of traditional marketing are dubious to some, the combination of these practices with recent solutions like HubSpot, Marketo and others has led to countless benefits for sales and marketing teams.


10 Insights: How to Use LinkedIn to Build Business Success Faster than Your Competitors

Have a LinkedIn account, but aren’t sure exactly how to use it to grow your business? Check out these 10 insights to supercharge your LinkedIn experience, and give your business a boost.


Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

There are benefits to having guest bloggers on your site. However, there are also rules. Knowing how to properly link content is key to not getting penalized by Google. Learn how to do so here.


Fred Wilson: Tomorrow’s CMOs Will Be Content Marketers

What will drive the rise of content marketing? According to Fred Wilson, it will be older generations of marketers leaving the scene.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.