The Ides of March Edition!

The soothsayer’s warning to Julius Caesar, “Beware the Ides of March,” has forever imbued that date with a sense of foreboding. But in Roman times the expression “Ides of March” did not necessarily evoke a dark mood—it was simply the standard way of saying “March 15.”
The Romans did not number days of a month sequentially from the first through the last day. Instead, they counted back from three fixed points of the month: the Nones (5th or 7th, depending on the length of the month), the Ides (13th or 15th), and the Kalends (1st) of the following month. The Ides occurred near the midpoint, on the 13th for most months, but on the 15th for March, May, July, and October. The Ides were supposed to be determined by the full moon, reflecting the lunar origin of the Roman calendar. On the earliest calendar, the Ides of March would have been the first full moon of the new year.

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

All About Developing Buyer Personas – Part 3

When creating buyer personas, focus on these 5 areas to get a complete picture of who they are.

HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot’s COS really designed for mobile platforms of all sizes? The short answer is, “Yes!” The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid.

LinkedIn Metrics and ROI: The 10 Numbers You Need to Track

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

Why the HubSpot SEO Tool Needs to Be Your New Best Friend

On-page SEO just became a lot easier with the new HubSpot SEO tool. It tells you exactly what you need to have SEO-packed blogs posts every time.

…and Some of our Favorites from Around the Web!

9 Ways to Make Your First Online Sale From Your Corporate Blog

Just because you pop up a corporate blog and generate traffic doesn’t mean you will actually generate any sales.

Taming the Social Media Marketing Beast

Social media marketing has moved beyond just being a cool looking Facebook page. Its integration into the web means that you need to consider blogging, multimedia content, search and mobile as integral parts of your social media marketing strategy.

After the Cutts Crackdown, Is Guest Blogging Still Worth It?

We all hate THAT guy. You know, the one that takes a good thing way too far and ruins it for everybody.

What happens to privacy?

People don’t care about privacy as much as they care about being surprised.