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Sigma Weekender for February 8, 2014

By February 7, 2014May 18th, 2023Uncategorized


Time to kick back and catch up on the latest great reading from Sigma and around the web!


11 Steps to a Successful Marketing Campaign for Software Companies

As inbound marketers, we’re constantly creating and promoting content to attract prospective customers. In the midst of that ongoing work, it sometimes makes sense to run a concentrated inbound marketing campaign.


How to Write a Blog Post in an Hour

Over the last year or so, I’ve read quite a few blog posts about how long people spend writing blog posts. Some of the numbers are mind blowing. Some people spend an average of 7-9 hours
per post
, and sometimes that’s even before the they take time to decide on a title.


How Many Forms Do I Need for Effective Inbound Marketing?

A ¬†client said to me last week, “We’re trying to keep it simple, so we started using one form for all of our landing pages — but that doesn’t work, does it?”


Why Marketers Should Care About New Top-Level Domains

There are 1300 top-level domains (TLDs) coming, and 544 of these are coming very soon. Act NOW to protect your brand and take advantage of new marketing opportunities.

…and Some of our Favorites from Around the Web!


Google is Amazon’s Only Real Competition

Recently, Barb Darrow wrote a great note to Google Compute Platform, suggesting “8 things it could do to freak Amazon out.” As long term readers know, I predicted Google’s entry into the public Infrastructure-as-a-Service (IaaS) market long before anyone else.


The 7 Hottest Online Marketing News Stories of January

If you thought January was a quiet month for online marketing news, you probably weren’t paying especially close attention. Many marketers are already taking a close look at their strategies, budgets, and key performance indicators for 2014, especially following Matt Cutt’s mega-announcement to approach guest blogging with a new sense of caution.


“They Said Email Was Dying”: How BuzzFeed Revived the Email Newsletter

When you think of BuzzFeed, a few things probably come to mind. Cats. Memes. Quizzes that’ll tell you which celebrity you’re most like. Videos that make you tear up awkwardly at work. Basically, you picture any and all viral content. You probably don’t think of wildly successful email newsletters.


The One Big Thing Some of the Best Content Marketers Forget

Content marketing is not just about content. Content marketing excellence is the result of the successful intersection of search engines, social media, email, content and blogging. Done well it is a multidisciplinary approach to the challenge of making your content as visible to as many people as possible in the shortest amount of time.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.