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Sigma Weekender for February 1, 2014

By January 31, 2014May 18th, 2023Uncategorized


Time to kick back and catch up on the latest great reading from Sigma and around the web!


11 Steps to a Successful Marketing Campaign for Software Companies

As inbound marketers, we’re constantly creating and promoting content to attract prospective customers. In the midst of that ongoing work, it sometimes makes sense to run a concentrated inbound marketing campaign.


7 Ways Your Business Can Be Like the Undefeated, No. 1 Ranked, Arizona Wildcats

The University of Arizona Wildcats have made history with their best basketball season to date. By following their lead, your business can be just as successful.


Word Search Puzzle: Inbound Marketing Fun

Expand and improve upon your marketing lexicon by finding the hidden words in this word search puzzle.


How to Write a Blog Post in an Hour

Over the last year or so, I’ve read quite a few blog posts about how long people spend writing blog posts. Some of the numbers are mind blowing. Some people spend an average of 7-9 hours
per post
, and sometimes that’s even before the they take time to decide on a title.

…and Some of our Favorites from Around the Web!



5 Email Marketing Variables You Can’t Control (But Can Outsmart)

This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails.


Before you start A/B Testing

Since they are quite a buzzword these days, you also must have heard something about A/B Tests. If not, check them out as soon as possible, as truth be told – they can be extremely helpful at improving conversion of your website.


How to Respond to Cyber Attacks on Your Business 

In December of 2013, it was discovered that the major American retailer Target was, aptly enough, the target of a major hacking event that resulted in the breach of personal information for anywhere from 70 million to 110 million customers.


How to Be the MacGyver of the Web: 9 Ways to Boost Your Conversion Rate on a Shoestring Budget

Low budget? No problem. Use these tips for better lead conversion without draining your pockets.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.