Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

All about Developing Buyer Personas – Part 6 

Make your buyer personas real to every member of the team, so they know who they are talking to.

Why, When and How to Choose Partner Channels

Channels are a pay-for-performance sales arm with no salary. Your business can benefit from the efforts of many without having to pay for ongoing overhead.

3 Phases of a Channel Partner Program

There are three different parts of building a successful channel partner reseller program: Program Creation & Design, Recruiting,  and Training & Empowerment. The basis of these 3 components is developing a solid channel partner persona.

3 Reasons I Chose to Join the Inbound Marketing Movement

There’s no reason to be scared of inbound marketing anymore, what with all the resources available online and through agencies. Plus, you can be more customer-focused AND have fun doing it!

…and Some of our Favorites from Around the Web!

5 Sales Notification Emails You Can Automate via HubSpot

Wouldn’t it be great if your sales reps could magically know when their leads become more qualified, or when a lead takes an important action so they know it’s time to follow up? Well, you can! (And it’s easy!) All you need to know is what your sales reps are looking for in a qualified lead.

10 Ways to Spring Clean Your LinkedIn Profile

Linkedin Consultant, Wayne Breitbarth, trains businesses to use LinkedIn for promoting their brand and building the business. Contact Wayne by phone (414)313-7785

Building a Brand Online: The Golden Age of Digital

As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. As the dominant form of brand marketing, TV, faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. In total, this is an opportunity worth tens of billions of dollars a year.

How to Prepare Your Brand for Business Storytelling Success

By Mike Murray published April 23, 2014 Creating quality brand stories requires skill, insight, and ongoing effort – it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.