We’ve all seen the latest rumors that email marketing is dead. Done. Passé. Is email marketing really dead? Well, it depends on what you mean by email marketing.
Buy a list and blast it out
Ok, if you’re among the “email blasters, yes, email is dead! The outdated “blast it to everyone” days of email marketing are ancient history. Today’s buyers use the internet for research, are well-informed, understand how to opt out of unwelcome email, and know bad marketing when they see it. The “one-size-fits-all” email marketing style is dead.
Personalize the email and address buyer concerns
The new form of email marketing, which addresses a buyer’s concerns is alive and well and welcomed by today’s digital buyers.You need to reach them with relevant, engaging content that speaks to them individually.
Check out these facts and you’ll see that email is not dead at all:
- There are 2.9 billion email accounts. This figure is predicted to reach 3.8 billion by 2014. (source)
- 94% of all online adults use email. 73% of those aged 12-17 do so. (source)
- 74% of online adults prefer email for commercial communication. (source)
- When asked to receive updates from companies…”Only 10% elected to do so through Facebook, while 90% opted for a newsletter.” (source)
- 36% of emails are opened on mobile devices. (source)
- 61% of US smartphone users send/receive email from their devices daily. (source)
Email marketing is dead alive and expanding!
If you’re not yet convinced that email marketing is alive and well, the following infographic from Litmus will change your mind. [Click here for the full-size version]