Alaniz Marketing Blog

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…