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Alaniz Marketing Blog

Increasing Sales Revenue by Sharing Marketing and Sales Information

Increasing Sales Revenue by Sharing Marketing and Sales Information
Over the years, marketing and sales have worked more apart than together. They have strong proprietary feelings as separate departments regarding strategy and results. Marketing tools and platforms have often been criticized for trying to bring new life to sales strategies that are so tried and true they're stale and just not very effective. Coming to an agreed upon relationship and any feeling of consensus is difficult in that kind of rankled environment. That's when data and finely-tuned insights can trump gut feelings and department boundaries. Here's a couple of tools you need and things to do to make it happen. The...
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How to Convert Leads in Different Stages Sales Funnel

How to Convert Leads in Different Stages Sales Funnel
A goal for marketers is gathering leads that salespeople can convert into customers. How do you know when a lead is ready to be passed off to sales? The answer depends on what stage the lead is in the marketing funnel. The marketing funnel is a system used by marketers to track the stages of a lead in their decision and buying process. The funnel is segmented into three main stages: Top, Middle, and Bottom.   Top of the Funnel (TO-fu) The TO-fu category is associated with an individual who has a marketing problem and is seeking a solution. At...
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An Introduction to Lead Scoring and Segmentation

An Introduction to Lead Scoring and Segmentation
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically--as we get more and more effective at generating leads--new complications arise. If we’re not set up correctly from the gate, that old saying “too much of a good thing” definitely starts to ring true. Consider this: You are the marketing director for a mid-sized company with a small but highly effective sales team. You’ve been...
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How to Write Blog Content that Goes Viral

How to Write Blog Content that Goes Viral
There is no better feeling in marketing than to watch your creation take on a life of its own. An idea sparks, smolders, and ignites - then the next thing you know you have a full-blown wildfire. If only every blog we wrote did that! The fact is, the viral blog is the outlier. Most individual blog articles produce a modest amount of traffic. Multiple blogs end up working together to produce something measurable and significant, which makes it worth it.  But any one “average” blog might easily be considered a flop if not taken in long-term group context. We...
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How to Convert Website Visitors into Qualified Leads

How to Convert Website Visitors into Qualified Leads
Marketers are often asked how to increase traffic on websites, but the question is really how to increase leads. As a matter of fact, you could have an exponential increase in traffic to your site, but that doesn't necessarily mean increased business unless you convert visitors into leads and leads into sales. Start Converting Visitors Into Leads with a Call to Action on Your Home Page Let's say a visitor is scrolling through your site and they come across a page with an offer for a free download of an eBook on How to Generate Leads and Increase Sales. The copy...
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Five Most Common Blogging Mistakes

Five Most Common Blogging Mistakes
Blogging is a great way to increase traffic and attract leads to your site. Nearly 40% of U.S. companies use blogs for marketing purposes. This said, blogging must be done right. There are a variety of blogging mistakes companies tend to make. Here are five of the most common blogging mistakes. 1. Not Offering Content Variety Although you want to show your expertise in a specific area, failing to offer a variety of content will bore your readers. You are bound to lose the interest of your audience if you are writing blogs that are too similar to each other....
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How to Measure Marketing ROI: Downloadable CEO Marketing Dashboard

How to Measure Marketing ROI: Downloadable CEO Marketing Dashboard
As marketers, we're used to complex campaigns that cross multiple marketing channels and have a ton of moving parts. We manage websites, blogs, design assets, content production, social media, advertising, paid search, SEO, public relations and the list goes on. All of the reports, metrics, and analytics that we have access to just adds another layer to the story and can make reporting results to the higher-ups a challenge. As we go up the flagpole from marketer to marketing director to CEO, the data needs to be presented at an increasingly higher level and must show results that interests the...
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Marketing Company vs. Advertising Agency – Which is Best for you?

Marketing Company vs. Advertising Agency - Which is Best for you?
If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising agency's job is to plan ad campaigns using traditional advertising technologies such as press, broadcast, online advertising, or direct marketing. They utilize the talents of their art directors, graphic designers, and copywriters. They create ads that shine the spotlight on your product or service for a finite length of time....
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Can You Make Money Using LinkedIn?

make money with linkedin
The Internet has put more decision making control in the hands of the consumer than ever before.  People do research before they decide who to do business with.  Social media was never considered to be of value for business until recently, but internet users now spend four times more time on Facebook than Google. In short, social media is more than just a trend. It's the way we now do business. There is so much said about using social media to make money. So let's take a look at the difference between Facebook, Twitter, and LinkedIn from a money-making point...
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Sales Gets All the Credit and Marketing is the Red Headed Stepchild

marketing is redheaded stepchild
I've worked with many sales-driven organizations where the marketing department is the red-headed stepchild. After all, it's sales that drives the revenue, right? Marketing just eats through budgets and promotes the brand (whatever that means). Meanwhile sales is doing all of the heavy lifting. The fundamental flaw in this scenario is that there is no connection between marketing activities and sales. Without a closed-loop marketing strategy (ability to track customer interactions that lead to a sale) that's geared to produce measurable sales results, it's easy for marketing departments to feel left-out and underappreciated. Despite all of the great campaigns you devise and execute,...
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