Alaniz Marketing Blog

The advent of technology means that the effect of every marketing activity can be measured, but is your marketing department providing you the entire picture of your marketing efforts? Here are 3 things to look at to make sure your marketing department is testing, measuring, and focused in their marketing…

According to data in the State of Inbound Sales report, social selling might be more hype than reality at this point. But the burgeoning ideas of today often become the best practices of tomorrow. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to…

With the continuous rise of inbound marketing it is no longer just an option for companies to have a solid inbound marketing strategy, it's a neccessity. Whether or not to handle your inbound marketing inhouse or to use an outsourced marketing agency is a question many small to medium businesses will have to…

Do you remember going through high school and being told what to do? What classes you needed to take and in what order? You were given a one-size-fits-all plan designed to get you a diploma and on your way to adulthood. What about college? Do you remember all the options you were…