Alaniz Marketing Blog

Since late 2004, Google has periodically changed its search algorithms to provide better experience and more relevant results for Google search users.

MarketingSherpa asked nearly 1,000 B2B marketers to identify which website design, management and optimization tactics were very effective, somewhat effective or not effective.

Inbound marketing is becoming accepted by marketers in SMB companies, across a wide variety of industries. Any company that needs to educate a prospect to turn them into a customer, and that understands the traditional "sales funnel", will gravitate naturally to inbound marketing. Inbound marketing is a race to the…

There's an old saying, "If one person tells you that you have a tail, then you can usually ignore it.  If two people tell you that you have a tail, then you might begin to wonder a little bit.  And if three people tell you that you have a tail, you…