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Digital MarketingUncategorized

Franchisee Websites: Analyzing Results for ROI

Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…
Larry Levenson
February 23, 2012