[Updated: December 28, 2016]
Last week we talked about the importance of keeping a marketing calendar to map out a successful campaign strategy for 2015. Going further into the nuts and bolts of your plan, keeping a blogging calendar is what will support your bigger goals and is just the tool to keep you in control of the day to day grind of it all. Not only that, it takes the guesswork out of the dreaded “what should I blog about today” syndrome.
Below is our very simple example editorial calendar we use that just might help you stay on top of your game and help you keep things in perspective. It’s super self-explanatory, but in a nutshell, it will allow you to:
- Organize your content creation process according to your campaigns
- identify and assign specific keywords that support SEO
- Ensure alignment with relevant offers and CTAs
- Frame a process to plan and manage the creation of content so it’s structured well ahead of publication
- Align your team members who are responsible for researching, creating, and publishing
- Enforces accountability by specifying who does what and when
Because content creation is at the core of your marketing efforts you’ll find planning your blog will not only support your bigger goals, but also allow you to delegate the writing to your team in a way that takes advantage of each person’s strength and expertise.This also gives your team advanced notice of their assignment(s) allowing ample time for research if necessary. By including focus keywords you allow for more refinement as far as the title and content is concerned and assigning the most relevant offer/CTA continues to further take the guesswork out of the process.
One thing is for certain though: if you don’t keep an editorial/content calendar, it’s likely the writing won’t get done. The most valuable part is that you’re removing another brick of the writer’s block and this is where an ounce of prevention is worth a pound of cure for sure.
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2017 Marketing and Editorial Calendar
Successful marketing begins with a plan. Keep track of all your marketing efforts in one customizable marketing & editorial calendar.