Live at InboundPHX, September 30
Our quarterly InboundPHX event is upon us, with an another amazing line-up of industry leaders. “Empowering Sales Performance: Giving Sales What They Really Need” will give a unique perspective to marketers on how to make their marketing efforts more effective – not for themselves, but for their sales teams.
Why is this important? Only 50% of companies say sales and marketing have a formal definition of a qualified lead. (MarketingCharts) How can we, as marketers, expect sales to get value from our work when we don’t even have the same definition of a qualified lead?
One of our keynote speakers, Gerard Sample, Founder and CEO of Third Wave Interactive, has graciously given us an exclusive sneak preview of his presentation later this month: The Evolution of Sales Enablement.
The Evolution of Sales Enablement
Despite an acknowledged gap between marketing strategy and field execution, many companies still struggle to provide their salespeople with the targeted messaging, relevant insights, and proof of capability required for credible business-buyer engagement. The mistrust and miscommunication often found between sales and marketing, acts as an anchor on your company’s growth rate.
His presentation will provide marketing leaders and agencies with actionable insight on how to amplify the capabilities of a professional sales team, as well as proven methods for creating alignment and leading sales enablement initiatives. He’ll cover topics such as
- Macro trends impacting B2B selling
- Marketing landmines (What not to do)
- Best practices for sales validation and adaptation
- Modern, mobile and interactive enablement trends
Gerard has over 15 years of experience in marketing, sales, and business development roles at enterprise software, information technology, and Internet companies. Focused on new customer acquisition through sales enablement, interactive content development, and insight delivery at the point of sale, Gerard has contributed to companies including CA technologies, LivePerson, Sun Microsystems, and Match.com. Connect with Gerard on Twitter and LinkedIn.