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Don’t Make This BIG LinkedIn Mistake!

By July 22, 2014May 13th, 2019


Several times a week I get an email from someone on LinkedIn that simply says, “I’d like to connect with you on LinkedIn.” In every instance, this is a message from someone I don’t know, and contains no reason why I might want to connect with them.

My friend and LinkedIn guru, Wayne Breitbarth, wrote a great post about how to connect with someone on LinkedIn, which is reproduced below (with his permission).

How do you make a five-star LinkedIn connection request?

LinkedIn has a 300-character limit, so it takes a little creativity. But when people receive a personalized message, they are much more likely to accept your invitation.

Follow these simple suggestions, and you will be on your way to developing a powerful network of dynamic business professionals.

  1. Use the person’s name in your greeting.
  2. Mention where you met him/her (in person, on the phone, online).
  3. Suggest a face-to-face or phone meeting if you want to develop a deeper relationship with the person.
  4. Offer something of value based on your review of the person’s profile or your personal knowledge of the individual
  5. Explain how you can help the person or how he/she could help you.
  6. Help the person feel good about the connection. I usually say, “I would be honored to have you join my LinkedIn network.”
  7. Include a friendly closing statement. “Sincerely” is a little bit stiff in most circumstances. For instance, I might say “Go Pack Go” to a fellow Wisconsinite.

Of course, you won’t be able to include all seven suggestions in every invitation, but choose the most relevant ones in each situation.

If you follow these simple suggestions, more people will say “yes” to your invitations, and your new relationships will be off to a strong start.

For more information about building a dynamic professional network, read “The 5 C’s of LinkedIn Success: The secrets behind using LinkedIn effectively”

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.