When using various social media platforms, how often do you see, “The thoughts posted here are my own, and not those of my company” or something similar? Well, it’s simply not true.
According to data from the Pew Internet & American Life Project, 92% of adults use search engines, with 59% using one on a typical day. But what’s most compelling is that, despite the significant growth in social media usage over the past several years, search and email are still on top as the most popular online activities.
What is malware?
You probably already know the word “malware” from PC’s and computers. Computer viruses have been around a long time, as well as virus scanning software. With the Internet age came “spyware” (programs that spy on what you do and send the details to a remove computer), as well as “anti-spyware” computer software.
Other than effective SEO, a website call to action is the lifeblood of your website.
So, you’ve designed and built your website and it’s really beautiful. You have lots of relevant images and content to inform your visitors about your products and services. Everything appears to be in place. You’ve built it and now they’ll come, right? Well, maybe. But there’s more to it than that…
Recent data shows that there are more people using smartphones to access your website than personal computers. In the next two years, Mobithinking reports that 1 billion people globally access the internet on a mobile device. Additionally, 25% of people in the U.S. have already abandonded their laptops and desktops for mobile computing.
Two startling statistics caught my eye today:
- 59% of consumers use Google every month to find local businesses. (BrightLocal, 10/24/2011)
- 60% of small-to-medium U.S. businesses do not have their phone number on the home page of their website. (BIA/Kelsey, 4/16/2012)
These facts lead me to think that we need to go back to the basics on online marketing for local businesses.
Investments, if done strategically, with purpose and intention, can yield some pretty attractive returns. Of course, your internet marketing ROI (Return on Investment) is no different…
Traditional marketing techniques are beginning to feel a bit more like fool’s gold these days. Promising big returns, there’s often little one can do to gauge its effectiveness, let alone see an attractive ROI. However, we have now what’s been termed “inbound marketing” and in stark contrast, comes with the ability to analyze, track and really guage its effect and, like real gold, comes with a virtually guaranteed ROI.