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Inbound Marketing Analytics vs Website Analytics

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website analyticsAnalytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her article, “Marketing Anlytics vs. Website Analytics” on MarketingAutomationSoftware.com.

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