Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her article, “Marketing Anlytics vs. Website Analytics” on MarketingAutomationSoftware.com.
Inbound marketing is really an excellent way to get your website found on the internet, convert your visitors to leads, and leads to customers. But I know from work on our own website, that creating all the content we need and managing social media programs, takes time. . . a lot of time. . . time that a small business owner may not have.
Webinars can be an effective way to connect with groups of franchisees to showcase new services or opportunities, highlight upcoming events, or to coach your new franchisees. The content of the webinar and the way you conduct the webinar impact the acceptance of webinars as a communication tool in your organization.
I’m very interested in understanding the Hispanic market research in the US and its impact on us as marketers. This post is from the Nielsen Wire, and really demonstrates why we all need to be paying attention today to the rapidly growing Hispanic market.
Our clients understand how much work is involved in publishing fresh, useful and interesting content on a regular basis. What should today’s blog be about? What other pages should be linked from today’s post? Where will the information for the content come from?
Blogging regularly takes discipline and time, but it produces measurable results in increased search engine traffic, more people engaging with your company, more highly-qualified leads, new customers, higher average sales, and reduction of overall marketing expense.