Category

Web Development

Guide to Choosing the Right SF Web Dev Agency

1. Location, Location, Location When it comes to picking the absolute best, right, most talented, most fitted, everything Web Development Agency to work with in and around San Francisco, it’s all about location, location, location. Just because we’re in a digital marketing world does not mean that our business teams work apart from each other. One-on-one, face-to-face contact, at all times, is critical to efficient web application development on a timely budget, whether once or twice a month meetings in person, when video calls just don’t do it, they are there for you in physical presence. For instance, just by...
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Why Use a Marketing Agency for Web Design

Why-Use-a-Marketing-Agency-for-Web-Design
If you’re looking build a new website or to redesign an existing site for your business, there are a number of good reasons to engage a full-service marketing agency instead of a freelance web developer or an agency that only does website design. Websites are, increasingly, business-critical assets that attract your target audience, qualify and nurture leads, and many cases sell products. They are integral to the marketing strategy of most businesses and require more than great development skills. For more on the many important things that go into building an effective website for sales and marketing, check out the...
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Flexible WordPress Themes for Business

Flexible WordPress Themes
WordPress themes provide templated front-end styling for websites. Instead of building a website’s look and feel, page layout and other features in code, themes provide a convenient head start, and most can be customized such that the site will not look like other site’s with the same theme. Themes have taken much of the development time and headache out of creating a site architecture that once-upon-a-time had to be coded manually. If you’re thinking about building a new website or redesigning an existing site, read, When is  a New Website Worth the Cost? There are thousands of WordPress themes available...
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How to Use Shopify on WordPress

How to Use Shopify on WordPress
At first glance, WordPress and Shopify would seem to make strange bedfellows. WordPress is an open source content management system (CMS), meaning that the user owns its content and design, and can migrate it to a different CMS if desired. This is in contrast to hosted CMS products like Weebly and Squarespace, where a business builds its website on the CMS company’s platform, and the site and code are not portable. Shopify is a hosted ecommerce platform, similar to a Weebly or Squarespace, but its rise in popularity, primarily due to its ease of use, has gotten WordPress users’ attention....
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Why Web Design for B2B Businesses is Different and What You Need to Do

Web-Design-Principles-for-B2B
According to Adweek, 94 percent of B2B buyers research online before contacting a supplier. CEB Gartner finds that B2B buyers spend the first two-thirds of their buyer’s journey online before they choose which supplier to contact. These facts make high quality, optimized, B2B websites more important than ever. If you’re contemplating redesign your website, you might want to read The Most Important Part of Web Design is Strategy. B2B Web Design B2B selling and B2B web design differ from consumer selling and web design in some fundamental ways. Most large B2B purchases involve longer sales cycles, multiple decision makers, and...
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Web Design Best Practices for 2017

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This blog post is part of “The Ultimate Guide to Web Development” blog series. If you’re looking at building a new website for your company, odds are that it’s been awhile since your last web project. Things have changed, of course--business has changed, buyer behavior have changed, search engine criteria have changed, and web design best practices have changed. Here’s an updated list of best practices from some leading web design experts. Material design: (from @cmswire) Multiple sources predict this Google initiative to take off. Material design is Google’s effort to develop a single underlying system that allows for a...
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The Website Development Cost Breakdown: What to Expect

web-development-cost-alaniz
This blog post is part of “The Ultimate Guide to Web Development” blog series. “I have a budget of $5,000 and I need a new website in 30 days.” This is a common request we get. It betrays the fact that many marketing managers don’t understand what goes into a website--at least a website that will work for a serious business. Website design is a process. It doesn’t have to be a long, expensive process, but it often is if the client and/or the designers don’t have a well-defined process for building websites. What follows is a walk-through of the...
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When is a New Website is Worth the Cost

new-website-alaniz
This blog post is part of “The Ultimate Guide to Web Development” blog series. We work with a lot of companies in “pre-digital:--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies seem to project that image intentionally, with websites and collateral that look like they were conceived in the 1960s. The problem isn’t really with how these websites look. The problem is how these websites perform. They are not optimized for search and they are not optimized for mobile use. Both...
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How To Choose a Web Design Firm

choose-webdesign-company-alaniz
This blog post is part of “The Ultimate Guide to Web Development” blog series. A web design firm can go by many names--marketing agency, digital marketing agency, or web design agency to name a few. Because websites are now central to marketing for most businesses, marketing agencies often staff web developers and designers and offer website creation one of their services. Beyond claiming to have web development experience and capabilities, what else should you look for in a website development partner? Here are a few tips that can help you when vetting a company to help build your website. First,...
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Can Your E-Commerce Platform Talk to Your CRM, POS, and ERP? Yes!

E Commerce Platform Integrations

We’ve heard plenty of our clients complain about siloed information trapped in different platforms. If only our Shopify could talk to our point-of-sale (POS) or enterprise resource planning (ERP) or customer relationship management (CRM). While most software as a service (SaaS) programs like HubSpot, Salesforce and the like have built-in tools that allow them to easily sync-up, many companies are using business systems that pre-date SaaS and don’t have these plug-and-play architectures. Yes You Can The good news is that there are ways to connect these platforms that can dramatically improve business performance and streamline operations. We can build custom…

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