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Web Development

Alaniz Featured on Outbrain Blog: Think Like Google: Adapting Our Content for Better UX

Alaniz on Outbrain - Think Like Google - Adapting Our Content for Better UX

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search or through paid promotion efforts. People discover it, read it, and with that flows your traffic, leads, ad revenue–whatever you goals are. But, not so fast. Great content is only one factor in what makes people click and consume. One thing we’re learning from search engines is that…

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Alaniz Featured on Outbrain Blog: Think Like Google II: Answer the Question

Alaniz on Outbrain - Think Like Google

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. In the first article from our series on how to Think Like Google, we tackled improving search results by leveraging the most important changes and updates around how Google ranks web pages. It’s very simple. Google loves what searchers love, and their primary goal is to help people find exactly what they’re looking for as quickly is possible. Oftentimes, that includes answering reader questions, which is why this next post will be dedicated to helping content creators do just that. Your Content is the Answer…

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Alaniz Featured On HubSpot Blog: 6 Features That Make Premium Web Hosting Worth the Money

Alaniz Featured on HubSpot - 6 Features that Make Premium Web Hosting Worth the Money

This post was originally featured on the HubSpot Blog. One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted. After several hours of frantic emails and phone calls, we discovered that our site was hosted on one of those off-the-shelf, $9.99 per month retail hosting services and there…

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