Strategy Archives - Page 7 of 8

Strategy

Alaniz Quick Guide to Stock Photography Image Rights

Image usage rights are no joke! I have heard numerous stories of other agencies and businesses receiving cease and desist letters accompanied with threats of lawsuits if the violator does not voluntarily meet their $5K payment demand for damages. Ouch! Normally an image rights violation isn’t an intentional act to…

Andrew EricksonSeptember 16, 2015

Digital Marketing Inbound Marketing Strategy

Let’s Put An End to Odometer Marketing

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

AlanizSeptember 11, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…

AlanizSeptember 8, 2015

Digital Marketing Strategy

Why You Must Be Marketing With Video

In the time it’s taken YouTube to become the world’s second largest search engine —receiving more than one billion unique visitors every month–– brands have realized how video extends the lifespan and scope of their reach. According to Cisco, within the next two years 69 percent of all consumer internet…

AlanizAugust 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…

AlanizAugust 17, 2015

Clinical Trial Recruitment Digital Marketing Inbound Marketing Strategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…

AlanizApril 16, 2015

Digital Marketing Inbound Marketing Strategy

How good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies…

AlanizApril 14, 2015

Digital Marketing Inbound Marketing Strategy

How inbound marketing taught me to tell the truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them.…

AlanizApril 7, 2015

Strategy

Prepare for CES with Pre-Show Outreach

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach…

AlanizSeptember 30, 2014

Strategy

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot’s a great company. The marketing platform, service, support, training - are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer…

Andrew EricksonSeptember 30, 2014

Strategy

Alaniz Quick Guide to Stock Photography Image Rights

Let’s Put An End to Odometer Marketing

Content Discovery as Content Marketing: A New Approach to Amplify Content

Why You Must Be Marketing With Video

What Is Content Marketing And How Can It Help Your Business?

Can inbound marketing work in the medical device industry?

How good content covers a multitude of sins

How inbound marketing taught me to tell the truth

Prepare for CES with Pre-Show Outreach

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Strategy

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com