Strategy Archives - Page 6 of 8

Strategy

The Best Ways to Build Trust with Your Target Audience

We all want to build trust with our customers and potential customers, right? I can’t think of a business I’ve ever worked with that didn’t say something to the effect of, “We don’t want to just be a vendor, we want to be a trusted advisor.” Of course you do.…

AlanizJuly 21, 2016

Strategy

How Much Does A New Logo Cost?

If you are starting a company or are otherwise in the market for a new logo, you face a dizzying array of options. Stocklogos.com allows you to buy or bid on an off-the-shelf logo, with prices set by the designer. 99 Designs will allows you to have designers audition for…

AlanizJuly 11, 2016

Lead Gen Strategy

What Is the Best Social Channel for Your Business?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media has evolved from a fad for the young to a staple for nearly every demographic available. According to Pew research, 74 percent of online adults use social media. Marketers ignore social media at their…

AlanizJuly 5, 2016

Hispanic Marketing Strategy

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…

AlanizNovember 20, 2015

Hispanic Marketing Strategy

Why You Should Have Hispanic Marketing Initiatives

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…

AlanizNovember 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Strategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…

AlanizOctober 9, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…

AlanizOctober 9, 2015

Digital Marketing Strategy Web Development

How Agile Can Help A Marketing Agency And Its Clients

Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’…

AlanizSeptember 21, 2015

Strategy

The Best Ways to Build Trust with Your Target Audience

How Much Does A New Logo Cost?

What Is the Best Social Channel for Your Business?

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

Why You Should Have Hispanic Marketing Initiatives

Marketing Is About Trust, Not Tricks

How and Why You Should Outsource Your Lead Generation Program

Superniche: Why it’s easier for obscure products to get found online

Google-Gaming vs. Quality Content: Which is More Important?

How Agile Can Help A Marketing Agency And Its Clients

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Strategy

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com