Getting Started: Marketing for Startups Starts with SMART Goals


When you are starting a company, it can be difficult to know where to start. Sure, you know you need a website, and you’ll probably want to use direct email, and you’ll need to get your social network pages built. But those are tactics. What do you want these tactics to accomplish? How will you know if you’re succeeding? What can you change to get better? Get Smart You need to start with goals. As the old saying goes, if you don’t know where you’re going, any road can take you there. The best marketing goals are SMART–Specific, Measurable, Achievable,…

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Will Proximity Marketing Be Bigger than Search?


New technology is allowing brick and mortar retailers to deliver a powerful customer experience with direct communication in-store–helping shoppers find what they want and give them special offers based on past history and real-time behavior. Using beacons, GPS, and social networks, retailers may be able to disrupt ecommerce by delivering “proximity marketing”–a more personalized, convenient and delightful experience that customers can’t get online. Here are some numbers that might surprise you. A 2015 survey by SessionM found that 90 percent of shoppers use their phones to shop while they are in stores. A separate study by TimeTrade research found that…

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How “Solopreneurs” Find Success


When most people think of successful entrepreneurs, they think of people like Steve Jobs and Richard Branson–people with giant visions, supreme confidence, and a whole lot of guts who set out to start companies that would transform business and society. They had grand plans and built huge companies to carry them out, and they won. They also tend to be tirelessly optimistic. That’s why we love working with solopreneurs and early stage startups. These are people that have an idea that solves a problem or meets a need and they believe that they can create a business by solving the…

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Startup Marketing on a Budget: 10 Tips from the Experts


Startups are typified by big ambitions with small marketing budgets, and with few employees wearing many hats. Here are some marketing tips that don’t have to cost a bundle, and that can drive efficiency from expert bloggers around the web. This is by no means exhaustive or a blueprint for success, just some ideas that have worked for others and might work for you. Focus (from Jacob Cass at Just Creative) Choose your targeted audience. Don’t try to please everyone as this road leads nowhere. Let us quote Sally Hogshead’s book “Fascinate”: “If you’re not generating a negative reaction from…

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