Category

Strategy

Why We Love Revenue Conduit for HubSpot-Shopify Integration

Alaniz marketing partners with Revenue Conduit
What happens when someone shopping on your e-commerce site abandons his or her shopping cart midway through a purchase? Imagine if you could automatically enroll that person in an email workflow, offering personalized messages and incentives to return and complete the purchase. Or say someone visits a product page 10 times and doesn’t make a purchase. What if you could automatically generate and send a discount coupon for that product? These are experiences many Shopify users that also use HubSpot can now deliver thanks to Revenue Conduit. Integrating Marketing Automation and E-commerce Alaniz recently announced a partnership with Revenue Conduit...
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Databox Review: How to Track Analytics from Multiple Data Sources

Databox Review_Tanner_Alaniz Marketing
What is Databox? Databox wants to eliminate the manual process of copy/pasting data from digital marketing services into a presentation or KPI spreadsheet. Founded by entrepreneurs Davorin Gabrovec and Vlada Petrovic in 2012, their main product is a KPI reporting tool that allows you to create and customize dashboards with data from multiple data sources. They call these automated dashboards ‘Databoards’ since they automatically work with the Databox mobile app as well. Databoards are built with Datablocks, a pairing of key performance indicator metrics and visualizations. They pull data on an hourly or daily basis so that data-driven marketers can...
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4 SEO Tips for Startups

Check our premium B2B SEO services to accelerate your traffic, leads, and sales. One of the first marketing projects for most startups is to create a website. The new world of “search first” marketing requires that a company have a website in order to get found. Sure, you can advertise, you can attend trade shows, and you can issue press releases, but most of the people you reach will want to visit a website before contacting you. Getting found when you’re new can be challenging. When building a website, it is important that it be optimized for search engines so...
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Successful Marketing Starts with Strategy

plan
It happens quite often--we get a call or email from a company searching for marketing support. “How much for a new website?” the caller will ask. “We need social media.” “We need SEO.” People want projects and pricing. Our first question is always, “Why? What are you trying to accomplish? What is your strategy for getting there? How does this project fit into the strategy? A 2015 survey of 55 startup companies found that 58 percent plan to spend 75 percent or more of their marketing budget on digital marketing, yet 71 percent have no documented digital marketing strategy. Strategy...
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The Most Important Part of Web Design? Strategy.

web-strategy
This blog post is part of “The Ultimate Guide to Web Development” blog series. What’s the most important part of creating a new website? Some might say SEO. Others might say mobile friendliness. There’s also responsive design, user experience and calls to action to consider. None of these is most important, however. They are all tactics. The most important part of creating a new website is strategy. SurveyGizmo developed a new site that increased conversions by 31 percent. Where did they start? “We needed a clear strategy and plan before we jumped into the design process,” said Sandy McKee. Guavabox...
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Getting Started: Marketing for Startups Starts with SMART Goals

smart-goals

When you are starting a company, it can be difficult to know where to start. Sure, you know you need a website, and you’ll probably want to use direct email, and you’ll need to get your social network pages built. But those are tactics. What do you want these tactics to accomplish? How will you know if you’re succeeding? What can you change to get better? Get Smart You need to start with goals. As the old saying goes, if you don’t know where you’re going, any road can take you there. The best marketing goals are SMART–Specific, Measurable, Achievable,…

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Startups Get Better Marketing Results, Faster, by Outsourcing Marketing

outsource-marketing
The “build vs. buy” question of what companies should outsource and what they should take on as internal projects have expanded to marketing. The increasing specialization and sophistication of marketing in the age of search engine optimization, content marketing, and inbound marketing is leading many companies to ask whether to hire, train, and manage these functions internally or to engage an expert partner that already has the expertise and experience to run marketing programs. Startups, with smaller budgets and aggressive timelines, can gain important efficiencies by outsourcing marketing functions to an experienced team. Here are 3 reasons why outsourcing marketing...
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Will Proximity Marketing Be Bigger than Search?

proximity-marketing-alaniz

New technology is allowing brick and mortar retailers to deliver a powerful customer experience with direct communication in-store–helping shoppers find what they want and give them special offers based on past history and real-time behavior. Using beacons, GPS, and social networks, retailers may be able to disrupt ecommerce by delivering “proximity marketing”–a more personalized, convenient and delightful experience that customers can’t get online. Here are some numbers that might surprise you. A 2015 survey by SessionM found that 90 percent of shoppers use their phones to shop while they are in stores. A separate study by TimeTrade research found that…

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Do You Know What You’re Really Selling and Who You’re Really Selling To?

selling-alaniz
An accountant I know likes to say, “I don’t sell tax returns, I sell peace of mind.” He had a good grasp on why people hire CPAs. They want to be confident that their taxes are done right and that they won’t be audited down the road. What Are You Selling An old saying goes, “People don’t buy drills, they buy holes.” The point is that people don’t buy products just to have them, they buy products that solve problems and accomplish goals. You could take it a step further and say that people really buy an experience. They don’t...
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How to Make Adwords Work Better for Your Business

google-adwords
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A common mistake marketers make is that they assume that organic traffic is better than paid traffic. Organic traffic is what comes to you naturally as people search, either for your company or for the type of product or solution you offer. They see your content in the search results and the click to visit your site. Paid traffic is the kind that comes when you buy an ad on Google or some other platform. That ad appears when a certain keyword is entered in a...
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