Category

Strategy

How to Get Your News Covered–Make Sure It’s News

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This blog post is part of “The Ultimate Guide to Public Relations” blog series. Perhaps the most important part of a successful PR campaign is to start with real news. This is a big deal. One of the biggest mistakes we see is new companies, or companies with new products, simply announcing the release of a new product that claims to disrupt the status quo. As PR News instructs, “Don’t say what you’re offering is newsworthy. Show that it is.” Choose Your News Wisely Announcing a new company or product and claiming that it will change the world is not...
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Why You Should Hire an Agency for PR (because it has a secret weapon)

This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations–getting the business talked about among influential journalists and bloggers in their industries. Many wonder if they need to work with an agency anymore. It’s a good question. Lots of companies (and athletes and politicians) simply issue their news announcements on their websites and through social media accounts.

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5 Things to Look for When Hiring a PR Agency

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This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations has changed a great deal in the digital era. Prior to ubiquitous and mobile Internet access, PR agencies were a businesses gateway to media, and media was more in the form of print publications with rigid daily, weekly, or monthly schedules. PR firms would help companies connect with editors and journalists and develop stories for publication. Now, news happens fast and spreads faster. Big companies and big brands with huge followings can Tweet and email their news to legions of followers (and journalists) with...
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How to Use HARO to Get Media Coverage

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HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch PR pros and marketers with queries.

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When You Need to Build a New Website: A Developer is Not Enough

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This blog post is part of “The Ultimate Guide to Web Development” blog series. When considering building a new website, it is important to know what kind of resources you need. Can you get by with a freelance web developer? It’s unlikely, except for perhaps very small businesses that aren’t counting on a website to attract new leads and nurture leads into new customers. There are several areas of expertise you need in order to create a site that will really work--as in the verb--hard for your business. Marketing strategist. First and foremost you need to be clear on what...
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Open Source CMS: WordPress, Drupal, and Joomla

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This blog post is part of “The Ultimate Guide to Web Development” blog series. Open source Content Management Systems (CMS) are the most popular web development platforms for most businesses. Why? Because open source CMSs give you the flexibility to build whatever you want and are supported by vast communities of developers, themes, and plugins to add flexibility. The main benefits of this is that you get complete control of your web content, more features than any managed CMSs, an abundant supply of freelance and agency designers and developers available to support you. This is an overview of the three...
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Is WooCommerce or Shopify for Ecommerce Right for You?

ecommerce-alaniz
This blog post is part of “The Ultimate Guide to Web Development” blog series. If your business sells products online, you will need an ecommerce platform of some kind. You could do anything from creating a landing page with a link to PayPal, to having a full-blown online marketplace. Most businesses fall somewhere in between, and most end up picking one of the two most popular ecommerce platforms: WooCommerce or Shopify. Both have strengths and weaknesses, and which is right for you will depend on your resources and sales plans. Read on to learn more or check out the video...
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What You Need to Know About Web Hosting

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This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Web hosting at many businesses is an afterthought. We are routinely contacted by companies that bought the cheapest hosting they could find when the business was small, and didn’t think about it again until something goes very wrong--the site gets hacked, infected or just plain crashes. Then they are frantic. Here’s why web hosting is critical to your business. Your Business Address In order to direct people to your website, it needs to have an address. That is your domain...
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HubSpot vs Salesforce: Which CRM is Right for You?

HubSpot vs Salesforce CRM
Comparing HubSpot and Salesforce is a little tricky. Salesforce started as a CRM and added marketing automation through the acquisition of Pardot. HubSpot started as a marketing automation platform and added a CRM through its own internal development. The fact that Salesforce was originally designed from the ground-up to support sales team, while HubSpot was originally designed to support marketing is one historical difference, but both recognize the increasing need for sales and marketing to work together. The bigger differences have to do with the type of organization the platforms are designed for. User Experience Salesforce is tough to learn....
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