Strategy

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Companies often issue press releases that should not be released--either because the news is not really news, or because a wire service is not the best way to reach actual journalists and other influencers. There are…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Perhaps the most important part of a successful PR campaign is to start with real news. This is a big deal. One of the biggest mistakes we see is new companies, or companies with new products,…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations--getting the business talked about among influential journalists and bloggers in their industries. Many wonder if they need to work with an agency anymore.…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations has changed a great deal in the digital era. Prior to ubiquitous and mobile Internet access, PR agencies were a businesses gateway to media, and media was more in the form of print publications…

HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch…

Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets--from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.