Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving revenue. Here we explain the premise behind attribution as well as some tips further below. What is Attribution? Attribution refers to measuring the effectiveness of the marketing interactions a prospect has with a brand. Simply put, the goal of marketing is to convert prospects into customers. The process of doing…
Meltwater offers one of the leading press release distribution platforms around. You can use it to build media lists, draft pitch emails, and send your release with a personalized message to specific journalists. It can search for journalists by beat, location, outlet, etc.
This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations–getting the business talked about among influential journalists and bloggers in their industries. Many wonder if they need to work with an agency anymore. It’s a good question. Lots of companies (and athletes and politicians) simply issue their news announcements on their websites and through social media accounts.
HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch PR pros and marketers with queries.