Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.
Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets–from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.
HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch PR pros and marketers with queries.
This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations–getting the business talked…