The press release is a time-honored means of sharing corporate news. Like many marketing deliverables, a press release is part art and part science. The art part is creating a...
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Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.
Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets–from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.
HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch PR pros and marketers with queries.
PR can be extremely helpful in getting the attention of the media in a way that generates buzz and booth traffic, but large trade shows journalists and publications are bombarded with press releases. This makes it challenging to get their attention.
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations has changed a great deal in the digital era. Prior to ubiquitous and mobile...
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This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations–getting the business talked…
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Perhaps the most important part of a successful PR campaign is to start with real news....
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This blog post is part of “The Ultimate Guide to Public Relations” blog series. Companies often issue press releases that should not be released--either because the news is not really...
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This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to...
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