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Public Relations

Alaniz Featured on Meltwater Blog: How PR Impacts and Benefits from Brand Advocacy

Alaniz on Meltwater - How PR Impacts and Benefits from Brand Advocacy

This article was originally featured in the Meltwater Blog. The Emperor penguin, looking over baby penguin: a fantastic example of brand advocacy.The “Marc Cowlin brand” has an amazing brand advocate: her name is Judi (and she is my mom). Good or bad, no matter what I do, she is there to sing my praises, defend my foibles and support me both publicly and privately. My mom is by far the best PR my “brand” could have. I don’t pay her; she does it because she loves me and, as she says, “It’s what moms do.” Brand advocacy – or what…

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