Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought...
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If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like...
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Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR...
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If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that...
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In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful...
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On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than...
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This blog post is part of “The Ultimate Guide to Public Relations” blog series. The adage that “PR builds brands and advertising defends them” is truer than ever. More than...
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Meltwater offers one of the leading press release distribution platforms around. You can use it to build media lists, draft pitch emails, and send your release with a personalized message to specific journalists. It can search for journalists by beat, location, outlet, etc.
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press...
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This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to...
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