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Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…
Alaniz
July 27, 2018
proximity-marketing-alaniz
AdvertisingStrategy

Will Proximity Marketing Be Bigger than Search?

New technology is allowing brick and mortar retailers to deliver a powerful customer experience with direct communication in-store--helping shoppers find what they want and give them special offers based on past history and real-time behavior. Using beacons, GPS, and social networks, retailers may be able to disrupt ecommerce by delivering…
Alaniz
September 28, 2016
programmatic-tv
Advertising

Programmatic Advertising for TV Drives Transparency for Buyers

Programmatic advertising has emerged as a potentially powerful, automated system for buying digital ads. You enter your target demographic, budget and other information and software would scan inventory and give you a list of options. In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using…
Alaniz
August 16, 2016
Advertising

San Francisco Bay Area Guide to Radio Advertising

San Francisco Bay Area workers have the dubious honor of enjoying the second longest commute times in the nation—averaging 4.6 hours per week on the road, according to a 2015 report. While this is bad news for just about everyone involved in the region’s workforce, long commute times spell opportunity…
Alaniz
April 14, 2016