Digital Marketing

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn't need…

Measuring the impact of online marketing efforts is easy thanks to HubSpot’s new Marketing Grader, a tool that analyzes more than 30 marketing effectiveness metrics, grades a business on a scale from 1 to 100, and provides simple coaching for those areas that fall short.

Just like Dorothy and Scarecrow wandering in the woods, those of us who are responsible for marketing our companies effectively are concerned about many different things. From our daily blogging activities, to conversations on social media, developing more calls-to-action, creating new whitepapers and case studies, infographics, reports to management, to…

Having a search engine optimization (SEO) strategy is an important cornerstone of lead generation through your website.

It's essential to effectively target your keywords in your page titles, headlines (or early in the body copy), URLs, etc. But in 2012, content analysis has become far more sophisticated with search engines "reading" pages almost the way humans do and pattern-matching good content, design, layout and usability. There may…

Up to 95% of people who visit your website are not ready to speak with sales. Lead nurturing empowers B2B and B2C marketers to build vital relationships with these qualified prospects before passing them to sales.

Would more internet marketing leads benefit your business?

I read a post by Frank Reed this morning that talked about the decline of blogging among the Inc. 500, from 50% in 2010 to 37% in 2011. I agree with his theory: