The 2012 B2B Marketing Benchmark Report is a comprehensive reference guide containing more than 150 charts with analytical commentary. More than 1,700 marketers shared thier knowledge and results in one of the most extensive studies in the industry.
According to new research from MarketingSherpa, 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.
We’d been reading Hubspot’s ebooks and marketing articles for months, and seeing how their ideas about inbound marketing fit perfectly with what we have been doing for years. The difference was that Hubspot had a proven process for success. . . we’d never stopped long enough to define a process.
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops. But, only if they are prepared to lead.
I want to thank you for the many improvements you have made to our organization by the building of our website. We have experienced a huge increase in traffic and exposure. This has resulted in a significant increase in donations to our non-profit as PayPal is now available and information for mail-in donations is easily accessible. Posted videos have increased interest in our group and all links about our organization are quickly accessed.