Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those...Read More
A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge. If you google “How to choose a digital marketing agency,” you’ll find lots...Read More
Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through...Read More
The U.S. Federal CAN-SPAM laws require commercial emails to follow certain guidelines. These are pretty easy to follow, and they make sense, too.
The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches the inbox of your recipients.
HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite — which previously only supported LinkedIn profiles —...Read More